From its humble beginnings in 1967, Oro China Jewelry has a proven track record of dedicated and passionate pursuit to what can now be considered the country’s prime jewelry store. Over the years Oro China has constantly delivered exceptional service to its customers, ensuring a genuine commitment in giving the clients guaranteed satisfaction on Oro China’s exquisite jewelry lines.
The company was established by Mr. Ng Han Hua (Chinese surname is Ty) and his wife, Lucita Veloria. Mr. Ng is a native of Fukian, China who migrated to the Philippines with his father in 1957. After working with his father in jewelry manufacturing and having gained experience in jewelry retailing , Mr. Ng and his wife, Lucita, migrated to Cebu and opened Oro China Jewelry.
Oro China (read as Oro Tsina) is derived from the Spanish word “oro” for gold; and “China”, from old conversational jewelry language, “chinahin”, or “chini-china ang ginto” or ‘to purify the gold’.
As a pioneering jewelry company in Cebu, Oro China has lived up to its name, being the most preferred and trusted jewelry store today. What sets Oro China jewelry apart is the superior craftsmanship and varied designs of the jewelry products. Customers are assured of high quality and all brand new items. Oro China is a haven of wide selection of brilliant jewelry pieces, where customers can choose from vast selections of necklaces, pendants, bracelets, earrings, rings and wedding rings.
The collection includes the store’s best seller 18k Chinese gold; the very fashionable Italian gold in 14k white and yellow gold setting; sparkling diamonds; the dainty 24k Hongkong gold; cultured pearls; and the mother of all pearls, South Sea Pearl.
Much of the company’s success is greatly attributed to the tried and tested traditional work values of hard work, honesty, integrity, empowerment and initiative instilled by the couple Ty Han Hua and Lucita Viloria to their children, Harry and Em-em. Adding force to the company is the very enterprising and indefatigable wife of Harry, Jennifer Que-Viloria. The power duo, Harry and Jennifer, boasts of their people whom they consider an extension to their family and for whom they take pride for being prime movers in the jewelry industry. . Periodic trainings in customer service and product knowledge are constantly made available to the company’s sales force to ensure distinctive service at all times.
Addressing the need to cater to a wider and more discriminating clientele, Oro China has evolved into three dynamic brands, giving birth to Oro Galleria, which sells fine Italian gold collections, with outlets in SM City Cebu and SM City Iloilo; and DiaGold, the store that highlights elegant diamond jewelry items, located at SM Northwing-Cebu and very soon at Southmall in Manila.
BRANCHES
ORO CHINA JEWELRY
Ayala Center Cebu
Danao City, Cebu
Gaisano Grand Mall of Mactan, Cebu
Robinsons Place Cebu
SM City Cebu
Colon, Cebu
Island City Mall, Tagbilaran City, Bohol
Tagbilaran City Square, Bohol
Robinsons Place Dumaguete
Robinsons Place Tacloban
SM City Cagayan De Oro
Limketkai Center Cagayan De Oro
Gaisano Mall of Davao
Robinsons Place Gensan
SM City Bicutan
SM City Calamba
SM City Dasmariñas
SM City Lucena
SM City Rosario
SM City San Pablo
SM City Fairview
SM City North Edsa
ORO GALLERIA
SM City Iloilo
SM City Cebu
DIAGOLD
SM City Cebu
